The Rasor Way

Our Big Vision

Our vision is to grow into the most influential insurance agency in Celina, TX, renowned for our excellence and commitment to the Rasor way.

We will achieve this by placing the right people in the right roles, ensuring our team is knowledgeable, and consistently delivering WOW customer service experiences.

By adhering to our agency standards and delivering WOW customer service, we will drive to serve more clients while offering the highest value in both personal and commercial insurance lines.

We aim to identify and dominate niche markets, becoming the go-to choice for our ideal clients, while continuously enhancing our reputation and impact within the community.

Our Brand Identity – “The Rasor Way”

We engage in meaningful conversations and take time to build rapport.

We are intentional about helping individuals with insurance coverages that fit their individual needs.

We ask probing questions BEFORE making recommendations or drawing conclusions.

We help people see things they cannot see based on our industry knowledge and know-how.

We provide the facts and knowledge necessary for individuals to make the best decision possible.

We show empathy for each individual’s situation.

We share the reasoning behind our recommendation to have the “right” coverages for each client’s unique situation.

We use stories to bring our experiences to life and help individuals avoid potential dangers.

We show up every day being
Committed, Caring, Positive, Humble,
a Fountain - not a Drain, while Having Fun,
and Doing What We Say We Are Going To Do!

Our Performance Standards

(Non-Negotiables)

ATTITUDE – We will maintain a friendly, pleasant, upbeat and pro-active attitude at all times.

SERVICE-MINDED – We will be eager to help and excited at the prospect of meeting new folks and showing them the unique qualities of working with Rasor Insurance.

LEADERSHIP – We will take the lead and guide our insurance-related discussions so that all critical topics are addressed.

CONSISTENCY – We will consistently deliver on our promises and commitments.

INTEGRITY – We will place Honesty and Integrity at the top of our standards of excellence.

PRIVACY – We will protect the privacy of our clients without exception.